Enterprise 6 offers a sophisticated range of tools to manage and facilitate the whole of the marketing process and analyse campaign effectiveness.

Integrated word-processing and mail merge let you generate your own direct mail, internet, fax and SMS campaigns, while its sophisticated list management means that you can create and maintain lists based on detailed user history and profiles.

You can also cross-refer, merge and intersect existing lists to make new ones using Enterprise 6's built-in set management features.

Enterprise 6 also actively manages responses and follow up.

Enterprise 6 provides analysis for both above the line and below the line campaigns and advertising, and monitors their short-term and long-term effectiveness.