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Do you want to maximise the chances of your site being found when people do searches through Google and other search engines? Then Caliban could be the answer.
The concept is simple. Let's use Daybook software (CalibanWeb's parent company) as an example. In its field (business software) Ôkeyword competition' is intense. Words like Ôsoftware', ÔCRM', Ôe-commerce', Ôaccounting', ÔMac' and ÔPC' and so on are everywhere on the web and the chance of being near the top of the results of search using them is, effectively, nil. at the last count Google produced 7,310,000 pages for Ôaccounting software' for example, while Ôaccounting software in London' brings the number down to just over a million.
The best solution is to have a large number of highly targeted pages, in which the title, keywords, description, page content and so on are optimised for one specific web search - especially less obvious ones.
The solution seems simple, but the problem is creating and maintaining them. Even using software such as DreamWeaver or Adobe GoLive, which are designed to take the drudge and technical complexity out of web page production, it is still a laborious - and pretty boring - task if you do it yourself and expensive if you pay a web designer. The prospect of producing fifty, a hundred or even a thousand pages is unthinkable.
Enter Caliban, which exponentially increase the speed at which you can produce pages. It enables you to use and reuse content with slight variations that focus it on a particular potential search and automates the production of the variation hidden meta tags, which are essential to good page ranking, in line with best practice for search engine optimisation. Caliban then publishes the page on the web using your own page template.
The result? Using Caliban's Page Power technology definitely enhances search results to a significant extent. A page based around Ôjob bagging software' brings Daybook Enterprise 6 to to the top of the list in Google (at least as at the time of writing (6 October 2004), and a search for "mac and pc accounting" puts Daybook at number one too.
Caliban - rapid web page creation, content management, search engine optimization and link building |
