At the heart of Enterprise 6 is a powerful database optimized for closely targeted marketing campaigns and marketing analysis. Core features include:

• Customer Information Management (CIM)
  Enterprise's Information Manager lets you maintain, either manually, or automatically through scripts, your own bespoke system of customer classification and have individual information to hand at all stages of customer contact.
• Marketing Sources
  Using these you can analyse what media, publications and adverts are working for you, as well as what campaigns. You can see the results in terms of clients gained, orders taken, profit made, long-term impact and much more.
• Multimedia campaigns
  Enterprise lets you control, deliver and record mailshots, fax and email campaigns and SMS (text message) marketing.
• Web delivery
  Through the Internet Manager, Enterprise can publish its data to the web and receive new information, in the form of mailing list signups, orders and so on.
• Power reporting
  Advanced data retrieval, analysis and reporting completes the picture, so that marketers can range across an enterprise-wide database to find critical statistics.