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Getting found |
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The noise that one hears round the office here
concerns the volume of sales leads that are arriving
for both Daybook Publisher and Daybook Enterprise.
This, of course is music to ears of any business
person and will probably wind up gladdening the
wallet as well as the heart.
Marketing is, of course, a black art and it always difficult to find out what is working and what is not. In our case, it is a pretty safe bet that we were found using Google searches. This, of course, pleases us no end, since we attribute this noticeable improvement to our decision to develop Caliban and use it to power virtually our entire website.
Readers of the e-letter will have concluded, correctly, that we bang on about Caliban at every opportunity, and this is one of the reasons why. Apart from the results, the nice thing is that Caliban keeps a log of visitor searches and IP numbers, so you can find out who your searchers were and why they came.
Check out Caliban
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Tiger, tiger...
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Mac owners will probably have heard by now that
Apple has released its latest big cat, Tiger, a.k.a.
Mac OS 10.4. Billed by Apple as the world's most
advanced operating system, industry pundits have
given it a great
reception and speculate that it could be even more
important for the company than the ubiquitous iPod.
Enterprise 6, Modulus and Daybook Publisher users -
anyone running a system based on the 4D RDBMS
engine, in fact - should approach this animal with
caution. If you are running 4D 2004, you will need
to wait until late June to get you hands on 4D
2004.2, the 'Tiger-certified' version, while 4D 2003
users will have to wait longer still (no release
date as yet) for 4D 2003.7, which is billed as
'Tiger-compatible'.
Watch the CNBC broadcast segment about Tiger
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