Boost your web rankings with Caliban, the web wizard.

New product added to Daybook Suite of Products

Do you want to maximise the chances of your site being found when people do searches through Google and other search engines? Then Caliban could be the answer. Recently announced as the latest addition to the stable of Daybook products, it could dramatically increase your chances.

The concept is simple. Let's use Daybook software as an example. In our own field 'keyword competition' is intense. Words like 'software', 'CRM', 'e-commerce', 'Mac', 'PC', 'accounting' and so on are everywhere on the web and the chance of being near the top of the results of search using them is, effectively, nil. Google produces 7,310,000 pages for 'accounting software' for example, while 'accounting software in London' brings the number down to just over a million.

The best solution is to have a large number of highly targeted pages, in which the title, keywords, description, page content and so on are optimised for one specific web search - especially less obvious ones.

The solution seems simple, but the problem is creating and maintaining them. Even using software such as DreamWeaver or Adobe GoLive, which are designed to take the drudge and technical complexity out of web page production, it is still a laborious - and pretty boring - task if you do it yourself and expensive if you pay a web designer. The prospect of producing fifty, a hundred or even a thousand pages is unthinkable.

Enter Caliban, which exponentially increases the speed at which you can produce pages. It enables you to use and reuse content with slight variations that focus it on a particular potential search and automates the production of the variation hidden meta tags, which can help you get good page ranking, in line with best practice for search engine optimisation. Caliban then publishes the page on the web using your own page template.

Excitement in Caliban Development Team

"It would be hard to exaggerate the sense of excitement that Caliban has generated in our development team and beta testers", says Daybook Managing Director Steve Gibson. Literally, within a day of posting new pages we have seen them achieve very high ranking on Google and other engines. We thought that we had devised a pretty neat way to get up page listings, but some of the results have really surprised us. Every day I get emails screaming "Check this out!".

How does Caliban™ work?

Getting found is just one aspect of how Caliban can help you. Caliban is valuable in other ways too. For example, it means that you can, in a minute or two, and with no knowledge of web publishing, easily post pages. Caliban-generated pages are guaranteed to have a consistent look. While it is useful for pages that are largely text-based, such as those containing news, articles, FAQs, product descriptions and so on, Caliban also stores images and can publish them where you specify within your page layout. Suddenly the drudge has gone from adding that all-important content to your website.

Caliban is valuable and cost effective

Caliban will be initially available as an online service.
For further information or to register for your free trial of Caliban when the service is launched, email info@calibanweb.com

Back to main newsletter »