The holy grail for marketing managers is to be able to record and analyse the results of advertising and campaigns. Enterprise 6 gives them the tools to do this and integrates this ability with sales and accounts.

As a marketer you can...

Log every response, quote and order and every addition to your prospect and client database with details of how they came in.

You can find out...

* which media and publications work best for you
* how ad size and position affects responses
* the long-term financial impact of ads and campaigns