The holy grail for marketing managers is to be able to record and analyse the results of advertising and campaigns. Enterprise 6 gives them the tools to do this.

You can...

Log every response, quote and order and every addition to your prospect and client database with details of how they came in.

You can find out...

* which media and publications work best for you
* how ad size and position affects responses
* the long-term financial impact of ads and campaigns